Web Design, Branding, Packaging
LUXITA
The LUXITA brand, best known for their 5 star nail salon inside Shangri-La Hotel, gained worldwide recognition for their exceptional service and award-winning nail designers.
Looking to expand their market, I worked as the lead designer behind Studio LUXITA and LUXITA Cosmetics to bring the luxury brand to a wider audience.
Role
Lead Designer
Industry
Beauty
Region
Japan
Time
2019
Studio Luxita: Branding & Website
Studio Luxita is marketed as a ‘Total Eye Beauty’ salon, with beauty technicians trained in eyelash extensions, threading, makeup, facials, and other services. The main target audience is foreign females between the ages of 18 and 40 who are living in the Tokyo area.
As the company’s sole creative member, I handled the website design and development, copywriting, logo creation, and overall visual direction.
LUXITA Cosmetics:
Packaging Design
With a prestigious worldwide reputation, LUXITA expanded its market into luxury nail and cuticle products as LUXITA Cosmetics.
For the launch of their designer nail lacquer set, I was tasked with designing the nail bottle and packaging. The luxurious nail lacquer formula is produced in the fashion capital of the world: Milan, Italy.
This nail polish was also featured on QVC TV Shopping.
